careers

CAREERS

Digital Marketing Manager

Location

          21 Dr Naguib Mahfouz St Switzerland building 7th floor behind Egypt Air Abbas Alakkad Nasr City  Cairo Egypt

 

 

Department:   Marketing

 
Position overview
 
          Will be responsible for coordinating, supporting and executing Clients through various online
          marketing channels to drive lead generation in support of corporate goals. The specialist will
          also have a primary focus in the planning, strategy, execution, maintenance and  optimization
          of digital marketing and its alignment to services in support of lead generation for key segments.
 
Responsibilities
 
  • Preparing strategic plans for e-marketing department, customers, products and brands.
  • Follow up, develop and support the e-marketing department and workflow diagram.
  • Build and train the technical team to use digital marketing tools and platforms.
  • Analyze customers and develop marketing plans for their products to raise their indicators performance.
  • KPIs building and following.
  • Preparing Marketing Campaigns including the Media plans, executive plan and effectiveness.
  • Follow-up all KPIs.
  • Follow-up all KPIs for social media, application on stores, google Analytics, Google AdWords. google trend.
  • R&D for latest marketing methods
  • Create publishing policies and integrate them with editorial policy and expected content
  • Resource recruitment for all campaigns in house or Outsourcing to support e-marketing department.
  • preparing all reports for Clients and services
  • PR developing with all digital media. Including the digital website Application e-Magazines...etc.
  • Create paid campaigns on digital social media like google AdWords, FB, Twitter, Instagram, Snapchat...Etc.
  • Managing and leading for CMS.
  • Develop and drive global web marketing strategies that are tied to Media House’ business goals to drive success of lead generation and awareness building activities.
  • Customer satisfaction measurement.
  • Risk management and problem solving.
  • Drive the tracking and reporting of marketing performance and web analytics, continually striving to establish best-in-class marketing analytics to ensure informed decisions and optimal performance across all marketing channels.
  • Use web analytics to provide strategic guidance on web features and user experience that would help drive customer acquisition, customer retention, and conversion rate optimisation (CRO).
  • Manage the evaluation of Search Engine Optimization effectiveness and drive adjustments to keywords, page content, etc. to improve SEO rankings in popular search engines (Google, MSN and Yahoo).
  • Develop in-depth understanding of keyword advertising and B2B direct marketing.
  • Ensure content appears high on search rankings.
  • Monitor a company's online reputation.

Job requirement

 

  • Must have a passion for online marketing!
  • Bachelor’s Degree
  • 2 years’ Internet Marketing experience in an agency setting
  • Strong Search Engine Marketing (SEO) and Social Media Marketing (SMM) and (CRO) skills.
  • Excellent communicator both written and oral (we want you to be great with computers and be able to talk to humans
  • Skilled in content creation for all websites, structuring or restructuring websites and company blog
  • Ability to create and analyze reports and provide insights into campaigns based on the data
  • Ability to function autonomously or within a team environment
  • Exceptional time management skills
  • Strong knowledge of Microsoft Office (specifically MS, Word, Excel, and PowerPoint)

 

Skills/Qualifications

 

  • Networking – Negotiating – Motivation – Organizer – Communication
  • Being enthusiastic
  • Being ambitious, confident and able to take initiative
  • Good decision-making skills
  • Excellent people skills
  • Good verbal and written communication skills
  • Good analytical skills
  • Good planning and Organisational skills
  • Good research skills
  • Networking skills