In this article, we are going to give you 6 tips that you should follow to make the best out of using social media monitoring.
1- Determine which topics you should be monitoring
To know which topics that you should be monitoring, you have to reorganize your thoughts and wants. Start with a small collection of topics that are relevant to your brand then the big topics like this:
- • The brand name
- • The product name
- • Names of the main persons
- • The logo
- • The branded hashtags
- • All of the above, but for your competitors
- • Industry keywords
2- Start settling your streams
After choosing your social media monitoring tools, use them to track streams for every topic that you want to monitor.
3- Don’t limit your thinking
Don’t narrow your thinking, and think about how you can monitor conversations that could bring you the entire picture of your industry, in order to grab each chance and make use of it.
4- Beat your competitors
In order to be the top in your field, you can’t just monitor your own brand, and metrics, you have to monitor everything related to your competitors, such as their brand mentions, hashtags, and conversations.
5- Listen to your audience
You need to listen to your audience reviews, feedback, what are the hashtags they are using, the trends that they are following and their conversations using social media monitoring tools to develop your business and meet your customers wants and demands.
6- Use effective keywords
Always think about the keywords that would rank high and catch the audience’s attention. Instead of using ordinary, and cliché keywords.