Media House Short Story

In 2008, the whole world began to focus on mobile applications that were not so prevalent at that time in the Middle East, but Media House's development team in Riyadh was able to make the decision to invest in the mobile applications industry and see how it works with our media. We were one of the first companies in the mobile application industry, not only in the Middle East but also globally, by purchasing global scripts for mobile applications to broadcast our media.

At that time, we wanted to make some localization to our mobile application functions to be in line with the business, and user experience in the Middle East, we have had many difficulties with non-local development companies. So, Media House decided to have its own mobile app development team.

The development team moved from Riyadh to Cairo with the founder to establish a software company specializing in mobile applications in Egypt. But the challenge was not easy at that time, as there were no expert Engineers that could do the job properly, but the great engineer/ Amir Tawfik was hired as a software expert to do this challenge and achieve the goals, which led the company in Cairo wisely and was able to make the first local applications by Egyptian engineers in the success story impressed all partners.

This year saw many success stories and remarkable development in services. Where all departments of Media House to provide its services effectively and intensive, such as the development of Shaabeyat application, the first application of Gulf folk content in Saudi Arabia, powered by Mobily, STC, and Zain. This year also saw the birth of IPTV services, cloud services (CDN) and video on demand (VOD). We have become a certified business company by Apple and Google as well as strategic partners with BlackBerry at the MENA region.

In 2012, Media House has fully transformed into a media agency advanced in managing many of marketing and advertising campaigns entirely. Where we have all the old and new media solutions at the same time, we have long been media production company, value-added services for operators, content management, websites, mobile and web applications, content writing, design, programing.... etc, The same year, we added Digital media solution such as Social Media Management (SMM), SEO, CRO, and CTR. On the other side, we added advertising agent services for newspapers, magazines, TVC, and OOH to integrate with the traditional media on demand. Since 2012 we have been providing our customers with these services and more under one roof until now. such as GPH, Abdullah Al Othaim Leisure and more.

After expanding services, Client and information in Media House, we had to launch AI services that will help us and our customers analyze the data in order to make the right decision at the right time, we were integrated with Facebook, Twitter, Instagram, Google, and Alexa. Media House built-in control panel is analyzing the most important and largest digital solutions, using the built-in APIs. most distinguish control panel automatically updates every two seconds. It has management features to support digital team with their goals and follows their presence. We are one of the first companies to introduce AI in digital marketing in the region.

From 2014 to 2018, the company has expanded significantly in many areas and developed many solutions in different sectors. Including the establishment of Car House company for transportation smart services and automotive PR that developed solutions of Automotive magazine Carnews2day, application Taxi Masr. It has also developed many application solutions in multiple areas, religious tourism "Halal Travel", medical clinics Clinico apps, in the field of event management "Home Event" and many others and the expansion in many areas using our extensive experience in the development.