Are the Social Media Ads Effective?
Digital marketers are genuine in using social media ads in the digital age everywhere.
According to the CMO (Collecting Marketers’ Opinions) survey, marketers said that they expect outlay on social media to boost to 89% by 2022, showing for a full 18.5% of the budget.
So what’s the reason behind that? Why it is better to use digital Ads especially SM Ads than using traditional ways?
The Reasons why Marketers Admire Advertising on Social Media:
Nowadays, almost everyone is using social media. Each week, people log in to these apps: Facebook, Twitter, Instagram, Snapchat, and Pinterest.
Some of them are addicted to these apps. For example, Facebook and Instagram users log in more than 6 times every day, and 25% of Snapchat users log in more than 20 times per day. People keep using them more and more.
Because of consumers’ heavy use of social media, engagement with social media ads is growing without stopping. For example, on Facebook, 51% of users can’t deny clicking on an ad. They even influence consumers’ buying decisions. About half of social media users around 48% have bought something after seeing an ad. That number keeps increasing to 56% for women and millennials.
This means businesses are taking advantage of social media ads through rate and ROI.
It’s not Always Sunny like this, Consumers hate the ads for many Reasons:
Although the ads could perform well, they aren’t for sure giving users the wanted experience. They say that some of them are monotonous, overwhelming, and not to the point.
- Almost 74% like 3 out of every 4 users believe there are too many ads. The number grows to 78% for adults 35+ years old.
- 44% of users find the ads unconnected to their needs and wants. The number grows to 51% for 35+ years old.
- 63% of users say they only see a few things advertised, over and over again.
So, is there anything marketers can do to improve the consumers’ experience?
How can Marketers Boost their Social Media ads?
Here are some points brands can consider so they are able to boost their social media ads:
- Provide truthful and accurate claims. People are confident in TV ads more than they are in social ads, (17%). If a brand delivers a message that is relevant to the users’ experience, its ads, on social media, will stand out.
- Demonstrate ads with people of color and of different sexual orientations. Diversity in the ads is important for most of the users.
- Think about the user experience. Users seek the diversity, frequency, and relevance of social media ads to boost. Improvements that help account for the users’ experience are more likely to boost the ads’ performance, and also give benefits to the brand’s long-term reputation.
- Consumers’ never-ending usage for many of social media, as well as the ads’ effect on user behavior, drives marketers’ enthusiasm for using social ads. Whether the ads are viewed as a daily irritation, or as a significant source of serving consumers so they can stumble upon what they desire, their intent is to stay here.
You can always contact us if you require any help concerning social media ads.