Due to the Coronavirus crisis, which has shown negative Effects in the worldwide economy, many companies closed, a huge number of employees lost their jobs, and many countries dealt with the crisis by the Procurement of loans.
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There is one Sector, which all analyzers focus upon, and expect more growing, devolving, and Profit of course, which is e-Commerce.
People believe in only numbers, so let us take look at numbers
According to the giant Economic magazine, Forbes ”U.S. retailers’ online year-over-year (YoY) revenue growth is up 68% as of mid-April, surpassing an earlier peak of 49% in early January”.
There’s been a 129% year-over-year growth in U.S. & Canadian e-commerce orders as of April 21 and an impressive 146% growth in all online retail orders.
In the MENA Region, Experts Expected that e-commerce will achieve 28.5 billion Dollars During 2020 if you take a look at two Countries like Saudi Arabia kingdom and the United Arab Emirates you will find that the Cosmetics sector sales increased by 275% in UAE And 769.67% in SA.
Follow role model
“If your project is not online, you will disappear”: Bill Gates
Earlier this Year Mark Zuckerberg announced that Facebook would launch a New Update called Facebook Shop, which means Small Businesses can set up online stores, which means Facebook decided to compete in e-commerce.
We can say that e-commerce surrounds you and you are going to face tough competition, so be ready and prepare your Strategies and Tactics.
Let us talk about 2020 e-commerce Tactics and Strategies
Here are the best Tactics to follow to grow your e-commerce in 2020, just focus, and run out.
1- Study and identify your store’s customers:
In order to achieve the highest success rates for your site, you should start with a comprehensive, integrated study of your store customers, and study their needs and desires. Because there is nothing worse than reaching customers who are not suitable for your store or targeting a wrong segment that does not match what your store offers.
To reach your customers accurately, you must study them from several aspects:
The geographical location of customers:
Studying the geographical location of customers is an important element, as each store, with its products offered in a specific geographical area, must focus on it to achieve distinct access to a specific customer segment suitable for the type of store.
Age
One of the factors that you must focus on in order to reach the appropriate customer for the store is the age group, not all products are suitable for all ages, and every store that displays a specific type of goods addresses a specific category, and you must study your customers’ age segment to achieve your controlled arrival.
Interests
Certainly, your site customers have desires and interests in everything related to your store, so paying attention to those desires and interests is essential to reaching the right customer for your store.
Educational level
Each store that sells a commodity focuses on a specific segment with specific educational qualifications, so you have to, of course, take into account which educational level you will target and of course, that suits your store.
Income level
This is a very important point, a store that offers some type of product or service that definitely fits a certain segment of income and does not fit another, here, it is necessary to determine the appropriate income segment for the store to ensure the most suitable segment of income for the store.
Marital status
This enhances your access to the potential customer of your site, as there are stores that sell products that are suitable for married or engaged couples, so when you own a store that offers children’s clothes, for example, you are definitely looking for married couples.
Motives for the purchase
You need to think differently about what you can offer your customers and what might be a strong incentive for them to buy.
Barriers to dealing with your store
Think seriously and pragmatically about identifying the factors that may hinder customers from buying and dealing with your store, and try hard to find appropriate solutions to overcome all these obstacles.
Now, after identifying all these factors and studying them in an organized and transparent manner, your store will be ready for your customers, you will be able to reach them effectively and at a lower cost, and you will achieve record profit rates and distinctive customer experience.
2- Review customer behavior in your store:
Reviewing customer behavior on your site is necessary and very important, as by reviewing customer behavior, it becomes clear to you several things, including whether they are new customers who visit your store for the first time or customers who usually visit your store, and it will become clear to you the rate of their sessions per visit, as well as the pages and sections that they often visit.
From here, you can modify the pages of your site, ask what customers want, and amend pages and sections that did not satisfy customers.
3- Create devastating content:
“Content is always the King “put this concept in your mind
When the customer enters your website, He reads and sees, so you need to ask yourself some questions.
a- who is my target Audience?
The first step is to know your audience well. Every professional Marketer or Businessman starts with Segmentation.
You should split your audience by age, gender, education, marital status, Devices, and Internet Connection Type.
Through this Segmentation, you can define which content they love, what they need, which words, photos, and videos, and what tone of voice they prefer to hear.
b- Which content do they want to see?
People are Different, some of them take their decisions according to their feelings, others are methodical, some of them love to read more and more and others prefer videos.
So what you should do is variety your Content (Written Content- Visual Content) and the purpose behind it (Adding value Content-Sales Content)
c- What are my goals from this content?
Every single content piece had a goal, do not write content without a goal, if you want to sell, write for that.
d- Have you prepared a Content Strategy?
Before start writes or publish any piece of Content there is something called Content Strategy and every single piece of content should follow a strategy.
What types of content strategies?
- short-term
Use this strategy to reach a quick Goal, maybe you want a direct sale or your content aims to send traffic to product pages, this Strategy is suitable for you, but it also had a dark side because it is a transactional relationship and that will cost more than a long-term strategy.
- mid-term
You have two Goals, First is sending traffic to your website, and Second is getting more Sales, so your content would primarily consist of resources related to your product lines such as “How to Guides”, this Strategy may cost you a little bit more than a long-term strategy.
- long-term
This strategy focuses on building a strong relationship with your customers, which helps you to buy more products in the future, this type of content focuses on traffic retention.
By using this strategy, you will pay less and gain more for a long time and maybe will ask customers to subscribe to your newsletter or download your E-Book.
4- second-hand market aka “re-commerce”:
People always search for high-quality goods; you may ask yourself How Can I Do That?
That Question will be answered by “Thredup” which said that “the second-hand market is primed to explode in the years to come, you can check that by reviewing niche sites like Poshmark or Facebook Marketplace and you find that the demand for second-hand products is growing fast.
How Could I Do That?
You should ask yourself firstly, does this concept match with what I Sell?
If the answer was yes, move to the second question, How you will pay for customers who sell Second-hand items for Your Store? (cash or store credit?)
Now it is time to move to an important Question, How I will do maintenance for these products?
after that, go to the last Question, How I will market that?
- Same-Day Deliveries
when a customer order an item from any online Store he focuses on Delivery Time, and maybe he compares many Stores, So it is a big problem in your Store to be late in Delivering items.
Now the race just begins, and most of the E-commerce stores compete to reach Same-Day Deliveries.
Although it is a big load for Stores, But also it is a big advantage to lead the market.
- Voice engine optimization AKA (VEO)
if you think that you should optimize your Website according to what people write! you are wrong, there is another way people use and you should optimize your Store to match it.
VEO is not a new update in Search Engines, but most marketers not focusing on it, although Statistics say that 50% of searches are done via voice search.
Now try to optimize your store for Voice engine optimization and do not miss 50% of Search queries.
- User-generated content (UGC)
To make their purchase decisions, People prefer to listen to other People’s Opinions, not Salesmen, they need to read about other People’s Experiments with your product, so it is a great point to focus on.
According to Several Studies, 84% of customers make their purchase decisions on User-generated content.
On the other hand, UGC is a way to increase Your Brand Awareness, it’s made People talk about your Brand.
let’s take An Example of Starbucks.
in April 2014 Starbucks launched the ” White Cup Contest” Customers across the country were asked to doodle on their Starbucks cups and submit pictures as entries. The winning entry would be the template for a new limited-edition Starbucks cup. Thousands of customers submitted entries in a three-week span. The contest was a great way for Starbucks to earn publicity and prove that it strongly valued customer feedback.
What Should I Do?
Try to contact your customers and ask them to give you feedback about your products, give them a discount or gift if they agree to join your UGC Campaigns, and ask them to focus on 4 points:
a- Their opinion about your product.
b- How they use it.
c- Why did they choose you to make their purchase?
d- A variety of content (blog post-Video-comments)